We developed the logo, illustration system, pattern, and colour palette before applying the identity across stationery and a website design.
The logo is inspired by a shoal of fish, referencing a life-changing moment when Zoe was swimming among them—an experience that led her to found her own yoga practice.
A key illustration features Zoe in red walking her dogs along East Head Beach, West Wittering, grounding the brand in her real-life story. Together, these elements form an authentic and personal identity that reflects her journey while connecting meaningfully with her ideal audience.
The logo is inspired by a shoal of fish, referencing a life-changing moment when Zoe was swimming among them—an experience that led her to found her own yoga practice.
A key illustration features Zoe in red walking her dogs along East Head Beach, West Wittering, grounding the brand in her real-life story. Together, these elements form an authentic and personal identity that reflects her journey while connecting meaningfully with her ideal audience.
