Initially developing logo, pattern, illustration and colour palette before using the brand elements to design stationery and website. The logo hints at a shoal of fish which was Zoe's life changing moment when swimming with fish. It was this moment that led her to set up her own yoga company. The lady in red is Zoe walking her dogs on East Head Beach, West Wittering. All the elements come together to tell her authentic story in an authentic way - targeting her ideal audience.
