Smith is a small, agile collective of freelance creatives made up of designers, developers, photographers, copywriters, and illustrators, all brought together by a shared love of thoughtful, story-led design. With many years of experience building brands and digital experiences, we help businesses find their voice and bring it to life across print and digital touchpoints.
Led by Chloe Robertson, Smith is driven by a curiosity for what makes each brand unique. Chloe specialises in uncovering those details and turning them into meaningful visual stories—working across brand creation, campaign design, and digital experiences that connect with audiences in an authentic, emotional way. With a background in graphic design and a strong illustration practice, she often blends the two to create expressive, distinctive work that feels both considered and full of character.
We collaborate closely with every client, working as an extension of your team to shape brands that feel alive, engaging, and full of personality. From first ideas through to final delivery, we offer a personal, boutique design service that balances creativity, craft, and care—without the scale or overhead of a traditional agency.
