Sarah Sheldrake is a talented freelance photographer specialising in portraits, journeys, storytelling, and capturing emotional connection.
We worked with Sarah to develop a full brand identity, including logo, colour palette, illustration, pattern, and website design and build. Each illustration reflects a different aspect of her work, strengthening the sense of storytelling at the heart of the brand. The unfolding fern motif represents stories coming to life, bringing an organic, natural rhythm to the visual identity.
