Yoga branding to capture the story behind the company - with depth and calm
Zoe English approached us to rebrand her Hatha Yoga and Yoga Therapy company.
Initially developing logo, pattern, illustration and colour palette before using the brand elements to design stationery and website. The logo subtly hints at a shoal of fish which was Zoe's life changing moment when swimming with fish. It was this moment that led her to set up her own yoga company. Being able to capture that feeling in the pattern and illustration that surrounded the logo was the brief. Communicating the narrative with in the pattern and illustration allows the logo to be simple, clean and modern. The lady in red is Zoe herself walking her dogs on East Head Beach, West Wittering. All the elements come together to tell her authentic story in an authentic way - targeting her ideal audience.
Visit www.yogashoal.co.uk to find out more.
BRAND IDENTITY, STATIONERY DESIGN - PATTERN DESIGN, ILLUSTRATION, LEAFLET AND POSTER DESIGN, ICON DESIGN, POSTCARDS, RESPONSIVE WEBSITE DESIGN