For those that don't already know this brilliant cafe: The Natural Food Deli is a family run café deli in the centre of Petersfield. Established for 8 years, with a focus on Health. They serve healthy, home made food and drinks to eat in and to takeaway.

 

The primary logo is an illustrated a decorative border- embellished with blooms inspired by their cafe. A vintage feel and hand drawn line for a natural product.

 

To support the logo an illustrated a pattern inspired by everything in their cafe. The penny farthing and pocket feature on their wallpaper. The flowers from their arrangement of silk blooms. The gramophone sits in the corner and each butterfly is taken from their butterfly pictures around their cafe.

 

A truly personalised branding that reflects this unique business and connects with their audience.

 

BRAND IDENTITY, SUPPORTING LOGO DESIGN, PATTERN DESIGN, ILLUSTRATION, MENU DESIGN

THE NATURAL FOOD DELI

 

Logo, pattern, illustration and menu design for this well loved local cafe in Petersfield, Hampshire

© 2020 Copyright design by Smith