Animal Crackers came to Smith looking for logo and branding that better represented their pet shop. Established in 1978 Animal Crackers is known for giving that bit extra back to the Petersfield community and surrounding area - with a great understanding of their regular customers needs - they go that extra mile to help.
The star of the logo is Mr Biggles - the shops well known Labrador who loves a pigs ear! The supporting logo and pattern depict a few other other popular pets relevant to the shop. An earthy brand, routed in the Hampshire countryside, with a nostalgic nod to the good old local shops who always have time to offer advice - a really great project to have the opportunity to work with.
BRAND IDENTITY, STATIONERY DESIGN - BUSINESS CARD - SHOP SIGNAGE, ILLUSTRATION - PATTERN DESIGN - SUPPORTING LOGO
Brand design for a favourite local pet shop routed in the countryside and community